Japanese giant Nissan’s entry level car model Datsun will be making its world premiere on the 15th of July.
The Datsun model line-up will primarily be targeted at the emerging markets of India, South Africa, Russia and Indonesia. The initial two Datsun models will be hatchbacks, and have been codenamed L2 and K2. The K2 hatchback is under development at the Renault-Nissan Chennai technical facility.
In the Indian domestic market, the K2 will be pitted alongside cars such as Maruti Wagon R, Hyundai Eon, and the Chevrolet Beat.
While all Datsun models will be based on old versions of Nissan’s car platforms, and will be positioned well beneath Nissan cars, the Datsun cars certainly should not be looked at as inexpensive and stripped-down versions of the Nissan models. The Datsun cars will be equipped with traditional Nissan highlights, with only a few technologies and features being cut out to reduce costs.
Mr Shiro Nakamura, Chief Creative Officer of Nissan said that the Datsun range would be low-cost, and would be aimed at emerging markets.
The Datsun K2 is apparently based on the erstwhile Nissan Micra, the only difference being the slightly reduced size of the K2. However, it will definitely not seem cramped, and will be sufficiently roomy. Mr Nakamura claimed that the K2 would be nothing like a stripped-down variant of the Micra.
The other hatchback – the Datsun L2 – is likely to be launched sometime in the later half of 2013. The L2 will have the Maruti Suzuki Alto 800 as its rival. The L2 is being developed alongside the K2 at the Chennai technical facility.